YouTube channel: from idea to first revenue

Start sharing what you love on YouTube, and make money doing it!

After completing the course, you will:

Start a channel: choose a topic for your channel according to your interests and work on your channel art

Publish the first few videos and optimize them for the YouTube algorithm

Create a content plan for 10+ videos (this is about three months worth of content if you publish once a week)

Choose necessary equipment depending on your budget and goals

Get clear instructions on how to script your videos to increase watch time and audience retention

Download my PDF instructions and checklists for a video editor and a channel manager to help you delegate things

Understand how the algorithm works and what kinds of videos it promotes

Learn to create evergreen videos that will generate views and income for years, even if you stop posting

Learn to clickbait a little to speed up growth

Find out how to monetize small channels

Learn the legal aspects of working on YouTube

What’s in the course:

57 pre-recorded classes

Access right after purchase

Homework after classes checked by tutors

Support from tutors

Peer chat groups

Opportunity to get an intern to help you with your channel (I have a course for YouTube channel managers and we are happy to match you with one of our graduates)

Core course modules:

1. Starting a channelWe start with the basics: choosing a topic, channel art, an overview of filming equipment for different budgets and goals, basic analytics. We’ll talk about how YouTube started, where it is going and how you can take advantage of the new trends. We’ll explore content plans and use of drama in scriptwriting. I will share my scripts, and we’ll make a script for your first video2. Making the first videoI will help you start as fast as possible, right at home. We’ll learn about basic camera settings, light, speech and your unique way of presenting information3. Editing and publishing the first videoLearn the basics of editing on your smartphone and computer, creating a thumbnail using free apps, optimizing and posting the video4. The basics of growth on YouTubeLearn how to increase retention, work with video dynamics, learn how to create viral videos, learn how to turn subscribers into fans – those who will watch all your videos and eventually buy your products5. SEO on YouTubeVideo search optimization: title, thumbnail, description, tags6. Organic growth and how to take advantage of itFrequency of posting, posting time, increasing conversion rates from subscribers to views, retention. We’ll learn how to create evergreen content that will ensure the long-term growth of the channel. We’ll talk about paying for subscribers and views (and whether it’s necessary). We’ll explore collaborations with other creators7. The legal aspects of creating contentIP, trademarks, and personal information. How to protect yourself8. Built-in YouTube featuresHow to use live streams, premieres, stories, and community tabs for growth9. MonetizationHow to maximize YouTube payouts, what are the top affiliate programs, what products you can launch and how, how to work with brands and put a price tag on a product placement in your video

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