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Ground-Breaking B2B Social Media Marketing to Acquire Tons of New Customers | Learn from a Former VP of Marketing & MBA

What you’ll learn

  • Social Media Marketing
  • Social Media Advertising
  • B2B Marketing
  • B2B Advertising
  • Social Media Management

Description

This is the ultimate course on business-to-business social media marketing. Ive been doing B2B marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.

I taught college-level digital marketing, and I studied digital marketing and B2B marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler teaches.

The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, Im also going to explain longer-term strategies for B2B brand building and using social media marketing KPIs to drive this.

This course will evolve over time, but the key components right now are:

  • LinkedIn lead generation and customer acquisition
  • Advanced LinkedIn advertising methods
  • Facebook for cost-effective B2B social media marketing
  • A bit about Twitter ads and using Instagram within the Facebook advertising platform
  • Lots and lots of real examples of projects I personally worked on…and case studies that I pulled from other sources including Facebook itself

This course is for anyone involved in B2B social media marketing, including marketing managers and consultants.

Lets get started!

Sincerely,Dekker Fraser

Author(s): Dekker Fraser, MBA

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