Ads

Groundbreaking B2B Facebook Advertising for Generating Leads & Dominating Markets through the Power of B2B Facebook Ads

What you’ll learn

  • Facebook Ads
  • Facebook Advertising
  • Facebook Marketing
  • Facebook

Description

This is the ultimate course on business-to-business Facebook advertising!

Ive been advertising on Facebook for over a decade. I was a VP of Marketing for a Google accelerator startup, a global marketing manager for Sony, and Ive helped countless small businesses with digital advertising. I taught college-level digital marketing, and I studied digital marketing at the #1 ranked business school for marketing – the Kellogg School of Management. This is where the father of marketing, Philip Kotler, teaches.

Keep in mind that I plan to expand this course as I get questions from students like you. Also keep in mind that I am a full-stack marketer. That means Im going to be talking about full-funnel marketing: not just demand generation and not just brand marketing.

Here are some of the key things youre going to learn:

  • How to generate leads and convert those leads into paying customers – using highly targeted Facebook ads
  • How to run a proper B2B awareness campaign that reaches customers based on how informed they are
  • How to measure success using key B2B benchmarks and advertising KPIs
  • How to combine Facebook ads with other channels like LinkedIn
  • How to set up retargeting and sophisticated marketing funnels
  • How to build custom, highly targeted lists
  • How to create and promote content for each stage of the marketing funnel
  • How to build ads that B2B buyers will remember

This course is for anyone involved in B2B digital marketing, including consultants and entrepreneurs. Lets get started!

Author(s): Dekker Fraser, MBA

Ads

Trả lời

Email của bạn sẽ không được hiển thị công khai.